An oldy but a goody – post by our Director, Gemma Windsor CIIC
I was given this book for a secret Santa at work when I was in my early 20s. I was fresh out of uni and trying to find my place in the corporate world. Someone could see I was struggling. Change Communication is similar – let me explain.
‘Feel the fear and do it anyway’ has become one of my favourite mottos. Sometimes we need to take a leap of faith – both personally and professionally. And organisations who want to transform and go through change are no different. Change can be daunting and scary. But done right, it can be an extremely positive and rewarding experience for both customers and colleagues. I mean, having a solid #Comms and #Engagement strategy helps. Obviously 😉
I still dip into this book even now – I have treasured it for all this time and I’m grateful to the person that felt this was a book I needed to read it all those years ago. They were right.
Which books do you read over again or refer back to? What should I add to my list? #gwcommsgroup #communication #empathy #leadership #engagement #changecommunication #change